Accelerated Mobile Pages, or AMP as we know them, are nothing new to the world. In case you do not know as to what they are, just open your mobile browser and notice the flash icon next to the search result pages.
Just to save my typing time while covering this article, I am using the keyword AMP from now on. (A highly potential keyword you see). We as website owners often tend to ignore the importance of AMP as it, sometimes, becomes quite tedious a task to ensure proper implementation and making sure that the posts we want follow Google’s guidelines is not a cakewalk either.
That, however, does not take away the importance AMP plays in SEO. No matter the claims by Google, the AMP standard enabled posts always make a way to the top when it comes to mobile searches. Additionally, if your website depends primarily on ads for the income, AMPs are literally a boon for you as mobile searches are the prime traffic clients for any website in the modern times.
This fact gives rise to a lot of questions:
- Are Accelerated Mobile Pages important for mobile SEO?
- Accelerated Mobile Pages versus the normal pages: which ones have more of an earning potential?
- How to make a page an Accelerated Mobile Page?
I would try to cover all the basics in here. First up, let’s get to know as to whether or not the AMP certification would help you rank well in the search results.
AMP for SEO: An indirect affair
Google recently announced its upcoming Algorithm update which is intended specifically for mobile searches. The company proudly calls it the speed update which proves the fact that the page load speed is going to be a direct ranking factor.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
Luckily, the algorithm is set to go live in the month of July 2018, so website owners have time enough to make the necessary changes to their pages.
Now that the relevance of AMP is established, I’d guide you through the easiest way to make your pages accelerated.
How to implement AMP for my website?
If you are using WordPress, you have got nothing much to do here. All you need to do is to download a plugin named AMPforWP. This is by far the best WordPress plugin I have come across which makes the life of non-geeks like me a hell lot easier. If you do not want to make your life a misery by coding your way out of the AMP implementation, you should definitely be trying out this plugin.
It has almost everything you need. You can design your entire website as and when it opens as an accelerated mobile one. You can integrate ads at the most relevant places (This feature has helped Stuff Listings drive a lot of AdSense income from the AMPs alone) and even choose as to what all you want in the accelerated variants of your articles.
As soon as you are done installing this plugin, you need to do the final task: Get it indexed. Now, this feature is not natively available on your regular Google Search console and you would have to open the link given below to submit your posts:
Just copy the URL of your post and put /amp at the end of it and hit the enter button.
If all the necessary guidelines are met, you would see a pleasing green message like this:
Voila! That is all the stuff you need to do. After this step, you can monitor your AMP from your routine search console which is quite necessary a task as well in order to check the number of valid pages on your website. There would be times when you would notice a decline in this number. Hence, it is always recommended that you keep on analyzing them regularly.
That was everything you need to do to have AMP for your website. I hope the article helped solve your queries. If it did, do not forget to mention it in the comments section below. Also, do not forget to subscribe to Stuff Listings for more tutorials like this. In order to do that, all you need to do is to hit the bell icon at the bottom of your device.