Welcome to yet another article about SEO. SEO is one thing we all strive for. When it comes to the stuff we can do to ensure that all the proper SEO techniques are being followed, the list of the things to be done can get quite long.

Some of them are pretty usual and almost every website owner, in one way or the other, knows about them and then there are some which we often tend to ignore.

Some are pretty difficult to achieve, and some are too technical which leaves us no other choice than to drop the idea of implementing them.

In this article, I would try to shed some light on the effect of page load speed and its effects on SEO. As usual, I am going to be as untechnical as I can. So, without wasting more time, let’s dig in.

Effect of Page load speed on SEO

cache for SEO

If you did not know yet, you should take it for granted that page load speed does affect SEO. Google prioritizes websites which load up fast. The reason is pretty simple and makes complete sense: Better user experience. Websites which tend to take up a lot of time to load will certainly take a hit as far as SERP is concerned and no matter how optimized a website is, a slow loading website will always find it difficult to rank well. Therefore, it becomes a must to have a fast loading website which can be done with the help of caching.

Now, what on earth is this caching anyway?

Simply put, the cache is a snapshot of a web page that Google creates and stores after they have indexed a page.

Marketing Heroes have made a pretty neat article which describes all about caching and its relevance for SEO. You might want to have a look at it as well, should you feel like knowing more about it.

cache for SEO
image credits: mheroes
The text-only version of page cache is important for SEO as it provides a scaled-down version of pure site content – minus design elements, media files and everything else. Viewing this provides one with an idea as to what keywords and content indexers are actually being seen, and what elements of the page are meaningless to a search. The text version is what Google reads when it indexes, so content must be created with this in mind and using keywords in the most advantageous ways. Alt-text keywords are helpful at times, but if the actual cached page text does not contain enough quality content, with appropriately used keywords, indexers will not find enough relevance to give a page priority.Marketing Heroes

There are a lot of benefits of caching, which include a reduced server load by up to 80%, priority by search engines, a backup webpage available to the visitor should the latest one be unavailable due to factors like internet congestion, a backup webpage available should the latest version be deleted, or simply if the webpage is taking too long to load.

If you want to know more about how Page Caching helps in site optimization, you can check out page caching and its benefits by one of my favorite tools for SEO, SEOsitecheckup.

Also Read:

What is the best method for caching the web pages?

Truth be told, there are a lot of ways you can make use of to do caching. If you are running a website based on WordPress, you can make use of plugins like W3 Total Cache which would get the job done for you. However, life does not just end at plugins, right?

If you have read my previous review of ClusterCS, you might be familiar with the amazing services they provide. If you haven’t, you can check out the following list:

Caching for SEO

If you are not making use of ClusterCS yet, it’s high time that you start doing that. I’ll be providing the signup link at the bottom of the article. If you are, let’s start with the process.

  • The first step of the process is to log into the ClusterCS panel
  • After logging in, you have to click the Domain section
  • Check for the speed menu option and click that
  • This section contains a rule-based manager for splitting traffic between main servers (Apache, lighttpd, nginx). A concept fairly new most likely for web server panels, this tool lets you use all those servers in parallel for the same domain, so you can optimize your serving strategy

How to run a fast WordPress Blog with Nginx and Caching on ClusterCS for SEO

  • Now, you need to create the caching rule. When you use caching, you have to be careful what you cache though. Some things need to remain dynamic. With WordPress, 3 important things may cover most of the setups:
    • Don’t cache admin and pages for logged in users (dynamic personalized data for each user may be visible on those page) – WordPress maintains a cookie which is an indicator of this state – wordpress_logged_in
    • Don’t cache admin-ajax.php – this file is the main endpoint for ajax calls that usually need to happen without cache
    • Only cache GET requests – other types usually have important actions being carried and shouldn’t be lost

    So, let’s put these rules on the board

  • Hit save. execute the configuration

After a few seconds of updating server configs, your WordPress blog will run on steroids.

As far as using the caching with ClusterCS is concerned, if you implement these steps, you are good to go. If you want to know all about the technical stuff, you can read the ClusterCS official blog for that.

As said, there are a lot of methods for caching to increase the page load speed, this one is probably the easiest solution. I have been using ClusterCS services for long with Stuff Listings and some other websites that I own. Based on my experiences, I would recommend that you make use of this too.

You can signup with ClusterCS from the button given below: