If you check the SEO section of Stuff Listings, you might find some pretty useful tips about SEO. One vital tool which I had still not mentioned so far was SEMrush. The reason for me making this SEMrush review is quite simple – you just can not live without SEMrush if you want your website to be a success.
What is SEMrush?
SEMrush is an online SEO tool which helps in finding the most profitable keywords for your website.It is an all-in-one digital marketing software suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions.
The SEMrush team has designed a list of various tools and reports to help SEM and SEO services, interactive agencies, consultants, small and medium-sized enterprises and large companies rank and maintain their websites in the top Google and Bing results.
The thing that makes it so effective is the simplicity it offers for its users. It won’t take you long to understand the whole interface of SEMrush.
How can I use SEMrush for my website?
Once you open the tool, you have a bunch of options available at your disposal. I, however, would suggest you create a project first before fiddling with any other thing. Once you click on the “+” icon and enter your Domain name and any Project name.
Once you are done with these two things, click the Create button. The tool will now guide you through the various site audit tools:
The Site Audit tool gives you a brief overview of the website structure which gives you an overall score of the website.
If you want to check basic errors on your website like pages having a low Text to HTML ratio, images missing Alt attributes and stuff like that, the SEMrush site audit tool would get the job done for you. However, if you want to have an in-depth analysis of your website for factors mentioned above, there are some other pretty effective tools available which can come in handy for you as well.
The Position Tracking Tool, as the name suggests, tracks the position of your website in the SERP. This is one of the most important tools that you need to handle properly if you want to have an idea of the monthly visits you might get with the current level of Keyword positions. The tool gives you an idea of the following things (hover on them to know everything about them in detail)
- visibility trend
- Estimated Traffic
- and the Average Position of your website.
SEO Ideas provide you with a plethora of tips which can be used to increase your per-page or per-article rankings by a huge margin. The reason as to why this tool is so crucial to use is the fact that we often tend to forget about optimizing our old articles which can be further processed to drive in some significant traffic.
You would certainly love this tool because of the usability and transparency it provides.
If you know just the basics of SEO, you might be knowing the importance link building plays in that. Link Building is an ultra-important aspect when it comes to a successful website and you are definitely not supposed to ignore this.
The Link Building tools analyses your target keywords and your target competitors. Based on this information, it generates a report using which you can try to acquire the backlinks your competitor has too.
These are the important tools that you need to make use of in your SEMrush project. I won’t be going too deep into the rest of the tools as you could judge their functionality by their names.
Things, however, don’t end here. As a matter of fact, I rely too less on these tools. The real deal with SEMrush lies in the left dashboard.
At the left side of the screen, you would come across these options:
The ultimate hack for SEO lies in these two options. Just after signing up on SEMrush, you can simply jump over to these two options and you are good to go as far as SEO is concerned.
Domain Analytics and Keyword Analytics
In Domain Analytics, you can either check a full website for a number of things including organic search analytics, paid search analytics, the number of backlinks, and a lot more.
Other than this, you get to know who your organic competitors are. Organic Competitors are those which share the same keywords your website does.
Knowing about your organic competitors is, in a way, more crucial than knowing about your own website.
What? You heard it right. There is a pretty simple reason behind it – you can Whitehat the hell out of this tool and literally grab the most fruitful Keywords your organic competitors are using. And, if you are good at your work, you can receive an insane amount of traffic by using those keywords which have a high volume of viewers.
This makes sense right?
If you work on your website with a proper focus on your keywords, SEMrush is the best thing which might happen to you. It can let you choose the keywords which might actually drive you traffic.
Simply put, managing to rank even on the first page of the SERP with a keyword which drives 1000000 viewers a month is way better than ranking number one for a keyword which drives 1000 viewers a month.
Hence, it makes no sense that you waste your time and energy on wanting to rank first for something nobody would search the internet for.
To conclude the SEMrush review
SEMrush offers you a lot of features which no other alternative can afford to offer. With SEMrush, you can help you solve these questions related to SEO:
- Have an understanding of your current progress and success
- How to have an understanding of your competitors, their progress, and opportunities you have to compete with them for organic traffic
- Have a plethora of the most fruitful Keywords at your disposal
- How to have your website SEO health monitored on a regular basis
- Find amazing advertising opportunities
- How to ensure good rankings of your articles in the SERP or, simply put, how to rank high in search results (Trust me, people ask me this more times than often)