The first and foremost thing every serious blogger aims for is to get Adsense approval. There is a solid reason for a whopping response in the Google search results when you type in anything related to Google Adsense.

How to get Google Adsense approvalTips to get Adsense approvalWhat are the best Adsense alternatives, and what not. I was surprised to see there were even queries as dumb as How to hack Google Adsense ads for my blog?

All in all, Adsense is like a dream for almost all the bloggers and rightly so. The biggest problem with the Adsense ads, though, was that they were, well… ads. As a website owner, you had too little a control over how the ads looked like.

Fortunately, Google strives on keeping on improving the Adsense standards. This time, we are gifted with three new ad formats which are absolutely amazing.

Though I never blog much about monetization strategies, I thought it’s fitting that I point out this update because, well, it’s worth it.

adsense in-feed ads
image source: adsense.googleblog.com

New Google Adsense ad types

Google has introduced three new ad formats, one of which was there for quite some time now for selected publishers. To get to the new ad formats, you have to click on the  + new ad unit  button just like you normally would in order to create a new ad unit.

Therein, just along with the traditional Text and Display ads, you will find the new ad types which are:

  • Matched Content
  • In-feed ads
  • In-article ads

Matched Content ads are a grid of thumbnails showing a mixture of your own content with the native ads. The good thing about matched content ads is that it would help you in two ways – decrease the bounce rate and earn more revenue. Though this is what they are actually supposed to do, depending on the website, you might not get native ads in the matched content ads from the get go. They, however, can always be used as a Related Content Widget.


You can learn more about the Matched Content ads and their implementation from the Google support forum page.

In-feed ads are a new form of ads that, according to Google, flow naturally inside a list of articles or products on your website. They dwell well with your website layout and don’t hurt the user experience.

There are four different formats you can make use of:

  • Image above
  • Image on the side
  • Title above
  • Text only

Depending on your website niche, you can wisely choose the best fitting ad format. For me, the image above ads and the image on the side ads have so far shown the best results.


You can put the in-feed ads either above or below your content. You can even put these ads in between your content which is a good practice. However, it won’t be wise if you cramp the whole content with ads. Again, I leave this choice up to you.

To learn more, you can head to the official forum.

In-article ads are, more or less, the same as the in-feed ads and, frankly, I didn’t even notice the difference to be honest. Yes, there are added options to change the color scheme, the style, the fonts, and some other things if you make use of the in-article ads, but I believe the in-feed ads are the better option because of the four different layout options they provide. Once again, I leave this choice up to you.

Check out the official forum for more relevant information.

Have you tested the new Adsense ad types yet? If you have, how are they working out for you? Do comment with your feedback about them. And, if you have not tried them yet, you are missing out big.

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Professional Blogger, mechanical engineer, Ex National Defence Academy Cadet. I love making tech articles and SEO related tutorials for the new bloggers. Stuff Listings is my dream child. I hope you all like it.